Are you ready to get on those PAWWRI shoes? Or wondering if a BIGGINI shoot is possible this weekend? There are no free lunches but food delivery apps are bound to treat us if they are late in dropping off our food packages right? I’m sure, these are familiar to all of us. Occurrences or the mere mention of these terms help us draw a picture. Of something fun and entertaining. Not so in some other cases.
However, they are the talk of the town!
Somewhere in Pakistan, a girl shot a 10 seconder and brands across India went berserk. Maximized the viral trend to be in the limelight. To have their ‘moment’ in the sun. HR teams used the PAWWRI theme to recruit employees, FMCG brands created a fun banter and other sectors followed the bandwagon to stay relevant.
O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
Every single brand that used the moment to look cool, did actual justice. The pioneer of this trend though was an ingenious player from the FMCG sector, from India, a name that is household; The taste of India – Amul.
For decades, Amul’s strategy of staying in the moment has left many a copy aficionado like yours truly in splits and more often than not, in awe of their, at times, tongue-in-cheek and on most occasions, simple humour. Theirs can be used as a thesis in studying marketing and brand communication.
Such has been the effectiveness of moment marketing, a term relatively new to many in today’s landscape, but a concept adopted by a few brands in the past. Today, hashtags trend. They help you gather customer traction. A well-written blog with focussed keywords and suitable headers and hashtags helps you draw more customers.
Add to this a dash of trending memes and viral content in the digital ecosystem. we guarantee magic for your brand. It does not just get customer eyeballs but helps in converting sales. Research stated brands have increased sales to 30% more via moment marketing
Today, ads don’t sell. To say the least, an ad just annoys people. It is like stuffing a hamburger into a guy who has already binged over a 3-course meal. It is all about communication in the right way. Brands need to communicate with their customers effectively and engage them with relevant content. This brings us to another important marketing tool, which is influencer marketing. We will reserve that for another day though.
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