Remember the time when that daily soap lead to a soap ad and many more categories after that? And you had to wait for your dose of entertainment until you had no option but to sit through those ads? Gradually, the digital era kicked in but traditional ads were still making merry. Print ads as well. They still are good for brand recall. But it is as far as it can get. Attention spans are diminishing, dinosaur-like.
However, as the 2010s approached, technology looked to accelerate at the speed of light. Smartphones’ metamorphosis hastened. In came WhatsApp and by this time, YouTube, Facebook and other mediums of entertainment and communication began ruling the roost.
It is the era where binge marketing is doing the rounds. Moment marketing is taking the cake away with the red cherry on top. Meme marketing is leaving people in splits.
Long gone are the days of traditional advertisements. Let’s face it. Ads are annoying! We live in times, where contextual messaging is the way forward.
Purple Clap identifies pain-points in brand communication and addresses them with clinical precision and laser-focused targeting.
Brands today, are better off communicating their messages through storytelling. With influencer marketing on a rise, brands are engaging with more people and less of ads. People today, trust people who share messages contextually and their trust on ads are extinct, to say the least.
Purple Clap spotted these opportunities and created a wholesome package. The germination of which took place during the pandemic. Why Purple Clap? Because, they are wired with a desire to see their clients hit a purple patch and they empower their clients by making them CLAP – Create, Leverage, Activate, Perform.
This is how they roll!
Create
Every brand has a personality. Identifying that is key. Purple Clap helps brands identify that, transforms them when the need arises and creates their personality through keen market research, product/service market fit and effective communication.
Activate
The time now to activate what the brand has to offer to the world. They put their brand on the map by understanding pain-points, plugging in possible gaps, identifying opportunities and solving critical problems.
Leverage
Once the identity is created, it is time to leverage that brand personality they say. With their growth marketing expertise, campaigns and constant engagement, driven through a blend of technology and creativity, they help brands leverage.
Perform
Let’s now talk business they say. They believe in metrics. Growth marketing is their baby. They provide timely updates by working closely with brand teams, giving them performance insights and making sure, their brand is positioned well in the industry.
